Audio Pro clarifies communication regarding new app
Audio Pro, Powered by LinkplayAudio Pro is clarifying the communication around the new W‑generation of speakers and the new Audio Pro W app.
During IFA in Berlin, Audio Pro officially presented the W‑generation on September 5. The new line received significant attention, resulting in massive media coverage worldwide. However, it became obvious that the public unfortunately misinterpreted the phrasing “Audio Pro Multiroom, Powered by WiiM”. Audio Pro has therefore decided to stop using this wording in its communication, and will from now on, only use “Audio Pro Multiroom, Powered by Linkplay” or simply the Audio Pro W-generation app.
Linkplay is the parent company of WiiM, but the new Audio Pro W-generation with the new Audio Pro W app is not a part of the WiiM Ecosystem.
About Audio Pro
Audio Pro is a Swedish company with strong roots in the early HiFi industry. The company has designed, developed and manufactured speakers since 1978 and is today available in over 55 countries globally. Audio Pro launched in the 70’s a range of active speakers with advanced technology and high sound quality, that have become milestones in the history of speakers. Today Audio Pro is still a strong and innovative company, managed with high entrepreneurial spirit, and the active speakers have now been equipped with wireless, multiroom and smart voice-control features. Since 2012 the company have also entered the commercial segment with a range of products for retail and hospitality. The brand Audio Pro Business offers wireless speaker systems for stores, restaurants, hotels etc. In recent years, Audio Pro has increased its focus on more sustainable solutions, by e.g. prolonging the life span of its products.
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