2023-09-06 08:00Press release

Audio Pro expands global distribution with 5 new partnerships

Audio Pro, 5 new partnershipsAudio Pro, 5 new partnerships

The Swedish speaker manufacturer is now available in 55 countries worldwide, with its global presence enhanced by new distribution partners in the UK, Australia, New Zealand, Dubai, India and Singapore.

Global economic bad times are not something preventing Swedish speaker manufacturer, Audio Pro, from having a good time. To highlight this, the company is investing in five new distributor partnerships.

Jens Henriksen, CCO at Audio Pro explains; "In these challenging times, many people use the precautionary principle to sit still and await better times. But we believe that, on the contrary, now is the right time to act for the future. We believe the foundation we are creating now is something we can benefit from when the tide turns. Then we are ready to go and can get off to a flying start.”

Audio Pro, 5 new partnerships

Audio Pro, 5 new partnerships

In the UK, Audio Pro has a new partner: Go10, a distributor founded in 2009 with solid expertise in consumer electronics.

In the Middle East, Audio Pro has expanded into the United Arab Emirates, with new distribution partner, Qualia General Trading, located in Dubai.

When India passed China as the largest country by population in April, Audio Pro coincidentally signed an agreement with Indian distributor, Alphatec. Jens Henriksen adds: “Yes, it's a bit funny that the start of our collaboration coincided so well with this event. A coincidence for sure, but it certainly feels good to finally be able to enter such a large market. The consumption trend here is really in a favourable position, with a large and growing percentage of the population looking for consumer electronics. We and our distributor are convinced our products are well suited for this market.”

Moving onto Australia and New Zealand, Audio Pro is partnering with Westan Group, which has an extensive product portfolio - but nothing that matches Audio Pro! - and thereby good market penetration in both countries.

Finally, in Singapore, Audio Pro has started working with Digital Hub Pte Ltd, who have 30 years of experience in the technology sector and will be able to assist Audio Pro with strong regional market knowledge.

Audio Pro plans to continue its global expansion with yet more distribution partners – watch this space!

About Audio Pro

Audio Pro is a Swedish company with strong roots in the early HiFi industry. The company has designed, developed and manufactured speakers since 1978 and is today available in over 55 countries globally. Audio Pro launched in the 70’s a range of active speakers with advanced technology and high sound quality, that have become milestones in the history of speakers. Today Audio Pro is still a strong and innovative company, managed with high entrepreneurial spirit, and the active speakers have now been equipped with wireless, multiroom and smart voice-control features. Since 2012 the company have also entered the commercial segment with a range of products for retail and hospitality. The brand Audio Pro Business offers wireless speaker systems for stores, restaurants, hotels etc. In recent years, Audio Pro has increased its focus on more sustainable solutions, by e.g. prolonging the life span of its products.


Maria Tullgren
Press Contact
Maria Tullgren
Jens Henriksen
Chief Sales & Marketing Officer
Jens Henriksen