2018-07-03 11:01Press release

​Audio Pro taken over – by a duo from Zound Industries



July 1st 2018 Jens Henriksen and Nils Ankarcrona took over Audio Pro, from Stefan Pantzar who is selling the company he has been building up for a long time.


In autumn 2016 Audio Pro went from eight to ten employees, as Jens Henriksen and Nils Ankarcrona joined the company. Both came from Zound Industries, where they were global sales manager and chief financial officer.

Wireless for ten years
When Audio Pro ten years ago developed their first solutions for wireless sound the goal was to lose the cables without losing the hifi-sound. They nailed it with their system consisting of active speakers with built-in receivers, plus transmitters that was connected to the computer via USB, but it was five years later, with the launch of their first Bluetooth speaker - the award winning Addon T10 - that sales took off for real.

Audio Pro´s former owner Stefan Pantzar says that when the company started with wireless they lost almost all their export, but remained strong in the Nordic countries. Audio Pro realized at an early stage that wireless was the future, but the market was not really ready for it at that time.

Tenfold turnover
The last five years Audio Pro has had a fantastic development – with a tenfold increase in turnover. Audio Pro is now available in more than 45 countries and have a subsidiary in USA, Audio Pro US inc. The turnover 2017 was 340 MSEK with good profitability.

Audio Pro has this spring launched the portable multiroom speaker Addon C3 and Drumfire – the most powerful multiroom speaker on the market. Recently the company launched Addon C5A, an easy to place multiroom speaker with amazing sound that is voice controlled with Amazon Alexa.

Audio Pro continues to focus on developing smart speakers, among other things in cooperation with Google, and further product launches are to be expected in the third quarter of this year. 2018 Audio Pro launches more products than ever before.

Focus on B2B
Audio Pro has for many years also developed and sold products under the brand name Sonab – for example wireless speakers for retail shops, restaurants, showrooms et cetera. Now this part of the business changes name from Sonab to Audio Pro Business – the sector is expected to grow and within a few years turn over more than 200 MSEK.

About Audio Pro
Swedish Audio Pro has developed and produced speakers since 1978.The last few years the company has taken the step from subwoofers and analogue stereo speakers to wireless and multiroom speakers. Today Audio Pro is one of the bigger players in their branch of industry and they have won multiple awards for their products, from media in the whole world. Audio Pro is now available in 45 markets globally, and delivers to more than 30 countries via audiopro.com.




About Audio Pro

AUDIO PRO AB är ett svenskt ljudföretag med djupa rötter i HiFi-traditionen. Audio Pro har designat, utvecklat och tillverkat högtalare sedan 1978 och exporterar idag till över 45 länder. Audio Pro lanserade på 70-talet en rad aktiva högtalare som med avancerad teknologi och hög ljudkvalité har blivit milstolpar i högtalarhistorien. Idag är Audio Pro ett starkt och innovativt företag som drivs av en utpräglad entreprenörsanda där aktiva högtalare återigen står i fokus, nu med trådlösa möjligheter.


Maria Tullgren
Press Contact
Maria Tullgren
Jens Henriksen
Chief Sales & Marketing Officer
Jens Henriksen