2023-03-28 07:00Press release

New Audio Pro videos clearly show why multiroom speakers beat Bluetooth

Audio Pro VideosAudio Pro Videos

The Swedish speaker specialist has produced a new series of videos explaining everything you wanted to know about multiroom speakers, but were afraid to ask.


Audio Pro is on a mission to demystify the world of multiroom speakers, with a new series of videos that showcase their many advantages over Bluetooth speakers, plus demonstrate how to create the perfect set-up.

Streaming music over WiFi to a multiroom speaker, rather than via your smartphone to a Bluetooth speaker, brings many benefits - including better sound quality and enhanced functionality.  But so many fabulous features can potentially overwhelm consumers, which is why the Swedish speaker specialist has decided to step in and answer all the questions people want to know but may have been too embarrassed to ask.

Audio Pro’s series of videos include handy guides on how to set presets; how to use Google Cast, AirPlay2 and Spotify Connect; how to restream the sound from your record player to your multiroom speakers; how to switch on midnight mode and more. All in a simple, easy to watch format.

Jens Henriksen, Audio Pro CCO explains; "As a speaker manufacturer, you have a tendency to think everything is crystal clear for our consumers. We think that the technology is simple and obvious, but we’re deceiving ourselves if we believe everyone thinks the same. We and the industry as a whole only have ourselves to blame: until now, we simply haven't succeeded in the task of getting our message out."

He hopes Audio Pro’s investment in this new series of videos will help remedy the problem, showing that multiroom music isn’t as complicated as many people think. He continues: “Youtube has become a channel many explore to learn more about a product they have just bought or are planning to buy, and the simplicity of explaining through moving images is undeniably clear. In this way, we can show how the WiFi connectivity multiroom speakers use offers better quality, ease of use and extra functionality, compared to Bluetooth."

"For us, it feels obvious to choose a multiroom speaker, based on the many advantages, and we hope in the future that this message will reach our consumers as well," concludes Jens Henriksen.




About Audio Pro

Audio Pro is a Swedish company with strong roots in the early HiFi industry. The company has designed, developed and manufactured speakers since 1978 and is today available in over 55 countries globally. Audio Pro launched in the 70’s a range of active speakers with advanced technology and high sound quality, that have become milestones in the history of speakers. Today Audio Pro is still a strong and innovative company, managed with high entrepreneurial spirit, and the active speakers have now been equipped with wireless, multiroom and smart voice-control features. Since 2012 the company have also entered the commercial segment with a range of products for retail and hospitality. The brand Audio Pro Business offers wireless speaker systems for stores, restaurants, hotels etc. In recent years, Audio Pro has increased its focus on more sustainable solutions, by e.g. prolonging the life span of its products.


Maria Tullgren
Press Contact
Maria Tullgren
Jens Henriksen
Chief Sales & Marketing Officer
Jens Henriksen