Nordic design – a vital component in Sheraton Hotel's new look

Audio Pro, Sheraton Hotel

Sheraton Stockholm Hotel chooses Swedish design and craftsmanship as part of the interior design when carrying out a complete renovation of the hotel. As a result, speakers from Swedish Audio Pro will be found in all of the hotel's 463 hotel rooms.

The historic Sheraton Hotel in Stockholm is undergoing extensive renovation of the entire property. All hotel rooms have already undergone a complete transformation. And the common areas will soon be completed. A grand opening is planned to take place in May later this year. Sheraton Stockholm has been synonymous with quality ever since it first opened in 1971. And within the Marriott Group, the Sheraton chain is part of the second highest quality category.

Jacob Khan, Director of Commercial Strategies at Sheraton Stockholm, explains: “This extensive renovation has aimed for creating a new lifestyle and boutique character for the hotel, while maintaining a focus on quality. Central to this transformation is our focus on Swedish design and craftsmanship as part of the new interior design. Each room will feature carefully selected Swedish design items, such as coffee machines, cups, glasses, steamers and much more. And we are very pleased that Audio Pro’s speakers will be part of this Swedish craftsmanship element in our hotel rooms.”

“Audio Pro’s sand-colored speakers have a sleek, minimalist look that fits very well with our ‘Swedish design and craft’ initiative. The speaker feels modern, yet classic,” explains Jacob Khan. “We want our chosen design items to be sustainable in terms of both quality and design over time, this as we invest heavily in working in an environmentally friendly and sustainable way. In this renovation we have chosen, among other things, to reuse old wardrobe doors as part of the interior design. This shows that by choosing good quality you can renovate, as in this case the wooden details, in a climate-friendly way and still get a fantastically beautiful result. This makes it both environmentally smart as well as stylish.”

Nils Ankarcrona, CEO of Audio Pro, confirms: “We think our Swedish-designed C5 MkII speaker fits perfectly into Sheraton Stockholm’s new design initiative. And we think the focus on Nordic brands feels right for the aesthetics chosen for the hotel’s interior design. We are very proud to be part of such a context and look forward to having our speakers in all 463 rooms in this historic hotel.”