Tiles and tunes

Audio Pro Business, Höganäs Kakel

Höganäs Kakel, a company in Sweden producing ceramic tiles, uses wireless speakers from Audio Pro to create a more holistic store experience for their customers. 

Höganäs Kakel, which has a history that stretches back to 1886, has been part of many different exciting projects over the years. One of the more spectacular ones is the creation of the ceramic tiles for the iconic Sydney Opera House. For this amazing building, Höganäs Kakel has delivered the gray-white, glazed tiles that are placed on the characteristic vaulted ceilings, which are now synonymous with Sydney's skyline.

The fact that the company has always been known for creating products of such high quality that they were chosen for the Sydney Opera House, is the result of a company mindset of quality throughout the entire company’s operation. This also means a focus on creating high-quality experience for customers who visit their stores. “We want to convey a feeling, a holistic experience for our customers who enter our stores,” explains Daniel Leo, CEO of Höganäs Kakel. “Sound and music are powerful tools to convey such feelings. We contacted Audio Pro to help us with speakers that could create this experience. Our two companies both represent premium products, so it felt like a natural choice for us. We have common values,” explains Daniel Leo.

To elevate the in-store ambience is not our sole purpose for providing music in our stores. Music also creates an environment that facilitates conversation. A store that is completely silent will not make visitors feel very comfortable having a conversation among each other. If you hear some soft background music it feels easier to start a conversation, without everyone else being able to hear what you are saying. Music will act as a filter so you can talk a little more undisturbed,” explains Daniel Leo.

Jens Henriksen, CCO at Audio Pro, comments, “We are very happy to be able to provide the sound solution for such a well-regarded company as Höganäs Kakel. We have already delivered to three of their total of nine stores, and more stores will follow. The fact that we have a wireless system that can handle different volume zones means that they also have the option of adapting the sound level to different spaces.” Daniel Leo confirms, “We definitely use the volume zone feature. For example, we play a lower sound level in our professional area where builders move around, while we use a higher sound level in our showroom, which has end-users as target group.”

Höganäs Kakel, with high focus on aesthetics, the environment and quality in its creation of products, has now taken the step to create an in-store-experience which is just as perfectly aligned with its brand.