New collaboration between Audio-Technica and Audio Pro Business

A new partnership between speaker developer Audio Pro Business and distributor Audio-Technica has recently been announced. By 1st March 2020, the two companies will begin their joint journey of supplying the UK, Ireland, France and Spain with wireless speaker systems for the commercial market. Audio-Technica with its more than 50 years of experience in audio will together with Audio Pro with over 40 years of experience within the same field, be a perfect match in servicing the market of retail and hospitality, with speakers for stores, offices, restaurants, hotels, etc.

Jens Henriksen, CCO at Audio Pro, praises the new collaboration; ”We are very happy to join Audio-Technica’s portfolio of premium brands. Audio-Technica has a solid experience within the industry, and is a partner we are happy to join ranks with. Our products will add a product solution that is very well adapted for this market. A system of products that will mean convenience, in terms of flexibility, easy installation and high quality performance, that our customers will appreciate. Our product is unique in being able to offer a wireless solution that operates on a frequence with less interference, which means higher stability and range.”

Gary Maguire, Commercial Director at Audio-Technica EMEA, added “We are delighted to be representing Audio Pro Business in our UK and Ireland, French and Spanish territories. Audio Pro Business addresses the needs of business wanting better quality sound and the flexibility to match changing retail and hospitality environments. The brand’s forward-thinking approach aligns to many of the requests we have experienced in the market. We look forward to working on some exciting projects in the coming months.”

About Audio Pro

Swedish Audio Pro has developed and produced speakers since 1978. The last few years the company has taken the step from subwoofers and analogue stereo speakers to wireless and multiroom speakers. Today Audio Pro is one of the bigger players in their branch of industry and they have won multiple awards for their products, from media in the whole world. Audio Pro is now available in 45 markets globally.

About Audio Pro Business

Audio Pro has also, since 2012, developed and sold products by the brand name Sonab – wireless speaker systems for stores, restaurants, hotels etc. During 2018 the name was changed from Sonab to Audio Pro Business – and this product segment is expected to grow substantially in the coming years.